Module 5 · Lesson 1 of 7
FREE · Your CMS⏱ ~30 min
Rewrite your title tags
The title tag is the clickable headline that shows in search results and the strongest on-page ranking signal.
Why this matters
A sharper title lifts both ranking and click-through at the same time — free traffic from work you've already published.
✓ How to do it
- Lead with the primary keyword for the page.
- Keep it under ~60 characters so it doesn't truncate.
- Add a reason to click (benefit, location, or differentiator).
- Make every title on the site unique.
- Edit in your CMS's SEO/title field.
Tips & pitfalls
- Format that works: Primary Keyword | Benefit | Brand.