FreeYour CMSAbout 30 min
Rewrite Your Title Tags
The title tag is the clickable headline in search results. It's one of the strongest on-page ranking signals.
Why this matters
A sharper title lifts both ranking and clicks at the same time. It's free traffic from work you've already published.
✓ How to do it
- Lead with the primary keyword for the page.
- Keep it under about 60 characters so it doesn't get cut off.
- Add a reason to click (a benefit, location, or what makes you different).
- Make every title on the site unique.
- Edit it in your CMS's SEO or title field.
Done whenEvery target page has a unique title under 60 characters that leads with its keyword. A re-crawl shows no duplicates.
Tools for this stepScreaming Frog SEO Spider
From the field. Hemet Mobile Mechanic, Hemet and San Jacinto, CA
Here are live titles we wrote, copied exactly. Mobile Mechanic Hemet & San Jacinto | 3 Year Warranty. Brake Service & Repair, $125 to $150 per Axle | Supercanic. Pre Purchase Inspection, $225 in 48 States | PPI Auto. Each leads with the service, then gives a reason to click that a competitor can't copy, like a warranty, a real price, or coverage. The phone number goes in the meta description, never in the H1.
Tips & pitfalls
- A format that works: Primary Keyword | Benefit | Brand. Google sometimes rewrites titles, so keep yours accurate to the page.