Make Calling and Forms Easy to Use

✓ How To Do It

1. Turn every phone number on the site into a tap to call link. The link address starts with the letters tel, a colon, a plus sign and the full number with no spaces. Your editor or builder may have a call link button that does this for you.
2. Put the call button in a bar that stays on screen at the bottom of the phone. Make the button at least 48 pixels tall so a thumb hits it.
3. Make the form short. Ask for name, phone and what they need. Add a street or zip only if you cannot quote without it.
4. Put the form above the long text on service pages, not at the bottom.
5. Label each field above the box, not inside it. Labels inside a box vanish when the visitor starts typing.
6. Tell the visitor what happens next, in one line under the button. Say something like We call back the same business day.
7. Only promise what you do. If you do not answer after hours, say when you will call back.
8. Show a clear thank you message after the form sends.
9. Test on a phone. Tap the number. Fill in the form with your own number and send it. Then see lesson Prove Every Form Reaches a Person to confirm it arrived.