FreeGoogle Business ProfileAbout 15 min
Read Your Google Business Profile Numbers
Your profile has its own report. It shows calls, direction requests, website clicks, and the searches people used to find you. Lots of owners never open it, even though it may show their most valuable leads.
Why This Matters
For a local business, many leads never touch the website. They call straight from the Map Pack. This report is where those leads show up. Leave it out and your reports can undercount what your work is really bringing in.
✓ How To Do It
- Search your business name on Google while signed in, or open Google Business Profile, and click Performance.
- Set the date range to last month.
- Record calls, website clicks, directions, and total interactions.
- Open Searches to see which search terms showed your profile. Add new ones to your keyword list.
- Log these numbers next to your GSC and GA4 numbers in the tracker's notes.
- Compare them with last month, and note any jump you can tie to a change you made.
Done WhenLast month's calls, website clicks, directions and top search terms are recorded.
Tools For This StepGoogle Business Profile
Tips & Pitfalls
- Google's counts can run behind by a few days, so wait until early in the new month to pull them.
- A sudden drop in interactions can mean your profile has a problem. Check that it's still live and your hours are right.
- Compare profile calls with your phone records now and then. Not every call gets counted, so read this as a trend.
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