FreeGoogle Business ProfileAbout 15 min

Read Your Google Business Profile Numbers

Your profile has its own report. It shows calls, direction requests, website clicks, and the searches people used to find you.

Why this matters

For a local business, many leads never touch the website. They call straight from the Map Pack. This report is where those leads show up.

✓ How to do it

Search your business name on Google while signed in, or open Google Business Profile, and click Performance.
Set the date range to last month.
Record calls, website clicks, directions, and total interactions.
Open Searches to see which search terms showed your profile. Add new ones to your keyword list.
Log these numbers next to your GSC and GA4 numbers in the tracker's notes.

Done whenLast month's calls, website clicks, directions and top search terms are recorded.

Done with this step? Mark it complete to track your campaign progress.