Module 4 · Lesson 3 of 6
FREE · No tools needed⏱ ~25 min
Sort keywords by intent
Label every keyword by what the searcher actually wants: information, comparison, or to buy.
Why this matters
Matching a page's purpose to intent is what ranks. A buying query needs a service or product page; an informational one needs a guide.
✓ How to do it
- Tag each keyword: informational, commercial, or transactional.
- Search a few to confirm — look at what type of pages already rank.
- Group keywords by intent so you build the right page type for each.