FreeNo tools neededAbout 25 min
Sort Keywords by Intent
Label every keyword by what the searcher wants: information, comparison, or to buy.
Why this matters
Matching a page's purpose to intent is what ranks. A buying search needs a service or product page. An information search needs a guide.
✓ How to do it
- Tag each keyword as informational, commercial, or transactional.
- Search a few to confirm. Look at what type of pages already rank.
- Group keywords by intent so you build the right page type for each.
Done whenEvery keyword is tagged informational, commercial or transactional.
Tools for this stepGoogle Sheets