Add Schema That Only Says What Is True

✓ How To Do It

1. Write down the facts that are printed on your page. Business name, address, phone, hours and the services you list.
2. Use the LocalBusiness type or a closer type for your trade. Google requires name and address, and recommends phone and hours.
3. Put the same phone number in the schema that shows on the page. Use the number your visitors see.
4. Only add an address people can visit. If you work from a truck and travel to customers, list the area you serve and skip the street address.
5. Add the Service type for each service page, with the same name the page uses.
6. If a page has a visible question and answer list, add FAQPage schema with the same words. If the page has no list, add none.
7. Do not add star ratings or review counts about yourself. Only add them if a visitor can see real reviews on that very page and you control none of the wording.
8. Check the code in the free Rich Results Test and the Schema Markup Validator. Fix every error.
9. Open the page and read the schema next to the visible text, line by line. Delete any line you cannot find on the page.
10. Check again after every edit to hours or phone numbers. Old hours in schema are a lie too.