FreeGSC + GA4About 20 min
Record Your Campaign Baseline
Before you change a single thing, write down where you're starting. This snapshot is the line every future report measures against.
Why this matters
You can't prove growth without a 'before.' If you optimize first and record later, you throw away the most persuasive number you'll ever have. That number is the comparison.
✓ How to do it
- In GSC Performance (last 28 days), note total clicks, impressions, and average position.
- Count how many of your tracked keywords sit in the top 10 today (Performance → Queries, filter by position).
- In GA4, go to Reports → Acquisition → Traffic acquisition. Note last month's Organic Search sessions and key events.
- Record today's date as your baseline date.
- Log all of it in the campaign tracker (the interactive lab page) as your first monthly snapshot.
Done whenThe baseline row (clicks, impressions, position, top 10 count, organic sessions, key events, date) is saved in the tracker.
How we run this step at Clickflame
Once a month we read every client site the same way. Search Console by page and by query, GA4 key events, and the AI features report, each one next to last month. Then we write down three answers. Which page type is winning, which change moved clicks or leads, and which content is showing up in AI answers. Your baseline is month zero of that same habit.
Tips & pitfalls
- Screenshot each report and save it in a dated folder. Visual proof is powerful in client reports.