FreeA spreadsheetAbout 40 min
Give Every Number a Source or Cut It
Before a page goes live, every number, rule, price and date in it gets a source in a sheet. If it has none, it comes out.
Why This Matters
The worst mistake is a number you cannot trace. One wrong licensing rule, one made up percentage, and a reader or a competitor catches it. Then nothing on your site is believed. Cutting a claim costs you a sentence. Keeping a false one costs you the page.
✓ How To Do It
- Open your draft and highlight every number, date, price, law, rule and named person. Also highlight words like most, studies show and experts say. These hide claims.
- Make a sheet with four columns. Claim, source, link and date checked.
- Pick the source in this order. Your own job records first. Then the primary source, which is the agency, law, maker or tool page that actually states it. A blog repeating a rule is not a source.
- Open the link and read the line yourself. Confirm it says what your page says. Do not trust a summary, including one from an AI tool.
- For prices, write the date next to the sentence, like as of November 2026. Prices change. A dated number stays true.
- For a law or a policy, link the rule itself. Government sites and the platform's own help pages count. Forums do not.
- For your own numbers, say how you got them, like our last 20 jobs. Only say it if the records exist. Never invent a customer quote.
- If you cannot find a source, cut the claim or soften it to what you can prove. Do not leave it in because it sounds good.
- Ask a second person to click every link once. Save the sheet next to the post.
- Put a repeat date on the calendar. Recheck old posts every six months, or sooner when a rule changes.
Done WhenThe claims sheet for one post, every row with a link and a date checked, and a note on which claims were cut.
Reference List
Tips & Pitfalls
- AI tools make up numbers in a confident voice. Treat every figure from one as unchecked until you open the source.
- Links go to where the rule lives, not to a page about it from another business.
- A page full of sourced facts is easy to refresh later, because you know what to recheck.