FreeA texting number + your phoneAbout 50 min

Text Back a Missed Call the Right Way

A missed call text sends a short reply to someone who just called and got no answer. Done right, it saves jobs. Done wrong, it breaks the law and gets your number blocked.

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By Anthony Limpert, founder of Clickflame

Why This Matters

The worst mistake is turning texting into a cold blast. We ran a cold text drip and turned it off after 49 STOP replies. We no longer cold text. A reply to a person who called you is different from texting a list of strangers, and you must keep it that way.

✓ How To Do It

Pick the numbers that may text. Only a number that a caller reached you on, or that a customer gave you, belongs on this list.
Write the text. Keep it short and plain. Say who you are, say you missed the call and ask what they need. Add Reply STOP to opt out.
Send nothing but that. No ads, no coupons, no links to offers.
Read the federal rule on calls and texts. It requires prior express written consent for marketing texts, so a reply to a call must stay a reply and not a promotion.
Register your texting number. Twilio explains A2P 10DLC registration, and any texting service you use will walk you through its own steps.
Wait for approval before you send to real people. Registration can take days.
Set STOP to work. When someone replies STOP, add them to a stop list and send nothing more.
Set quiet hours. Do not send texts late at night or very early in the morning.
Test by calling your own business line from a second phone and letting it go unanswered. Check the text arrives, then reply STOP and confirm nothing else comes.
Check results each month. If STOP replies climb, your message or list is wrong.

Done WhenSave the approved registration, a screenshot of the test text and the STOP test result.

Reference List

Sources

Optional Paid Shortcut

We use HighLevel for this. It can send a text you write to a caller who missed you, and it handles STOP replies. You would not need it if your phone service already sends missed call texts.

Try HighLevel

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Not needed to finish this step.

Tips & Pitfalls

A person should answer when someone replies.
Never buy a list of numbers to text.
If a call was spam, do not text it.

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