Module 3 · Lesson 1 of 7
FREE · A spreadsheet⏱ ~20 min
Lock your NAP and build a master sheet
NAP stands for Name, Address, Phone. Before you list your business anywhere, decide the one exact format you'll use everywhere and save it in a master sheet.
Image slotTemplate: a filled NAP master sheet
Why this matters
Every directory must show identical info. Inconsistent NAP — 'Ste' on one site, 'Suite' on another, two phone numbers — confuses Google and weakens the trust each citation is meant to build.
✓ How to do it
- Open a spreadsheet and lock the exact spelling and format of each field below.
- Decide once: www or non-www, (951) or 951-, Suite or Ste — and never vary it.
- Paste this master data into every listing going forward.
- Keep the sheet handy; you'll reuse it dozens of times this phase.
Reference list
Standardize and save one master copy of:
- Business name (exact brand form)
- Address (one consistent format)
- Phone (one primary local number)
- Website URL (www or not — pick one)
- Primary + secondary categories
- Hours of operation
- Short + long description
- Logo and cover photo