Module 5 · Lesson 6 of 7
FREE · Schema generator + Rich Results Test⏱ ~40 min
Add and validate schema
Schema is structured-data code that tells Google specifics about your page (business, FAQs, products).
Why this matters
It can earn rich results — star ratings, FAQ dropdowns — that make your listing bigger and more clickable than competitors'.
✓ How to do it
- Use a free schema generator to create JSON-LD for the right type (Organization, LocalBusiness, FAQ, Product).
- Paste it into the page
<head>or via your CMS. - Validate at Google's Rich Results Test.
- Fix any errors it reports.