Module 2 · Lesson 4 of 6
FREE · Google search + your browser⏱ ~40 min
Study your top 3 competitors
The pages already outranking you are a free blueprint of what Google rewards for your terms.
Why this matters
Reverse-engineering winners beats guessing. You learn the depth, structure, and angle Google currently favors and match or beat it.
✓ How to do it
- Search your top 3–5 target keywords and note who ranks on page one.
- For each competitor page, record: title wording, headings used, rough word count, and what extras they include (FAQs, images, tables).
- Note what they cover that you don't — those are your content gaps.
- Glance at their URL structure and internal linking for ideas.
Tips & pitfalls
- Search in an incognito window so your personal history doesn't skew the results.