FreeGoogle searchAbout 30 min

Audit Your NAP for Consistency

One old phone number on a forgotten listing can quietly undercut all the others. Clean up now and then.

This lesson has a paid link. We earn a commission if you buy through it, at no extra cost to you. Every step still works with the free tools. How we handle paid links.

Why this matters

Consistency is the whole point of citations. A mismatched listing works against you, so a regular audit protects all the work you've done.

✓ How to do it

Google your business name and your phone number to find every listing.
Open each one and compare it to your master NAP.
Fix mismatches and claim or merge any duplicate listings.
Re-audit every few months as part of your reporting routine.

Done whenEvery listing found matches the master NAP exactly, or has a fix submitted.

Tools for this stepGoogle Sheets

Optional paid shortcut

Auditing dozens of listings by hand is slow. Bright Data can collect each listing's name, address and phone so you compare them in one sheet.

Try Bright Data

Paid link. We earn a commission if you buy through it. It costs you nothing extra.

Not needed to finish this step. Every step works with the free tools above.

From the field. C&S Locksmith, Greenville, TX

For C&S Locksmith the local work started with Google Business Profile cleanup and citation cleanup. Old listings with the wrong details have to match before new pages can help. Their Texas license number, #B02005601, links to the state lookup so anyone can check it.

Visit cslocksmith.com Read the case study All real campaigns

C&S Locksmith, live site. Screenshot, September 2026.

Done with this step? Mark it complete to track your campaign progress.