Audit your NAP for consistency

One old phone number on a forgotten listing can quietly undercut all the others. Periodically clean up.

Why this matters

Consistency is the entire point of citations. A mismatched listing actively works against you, so an occasional audit protects all the work you've done.

✓ How to do it

Google your business name and your phone number to surface every listing.
Open each and compare it against your master NAP.
Fix mismatches and claim/merge any duplicate listings.
Re-audit every few months as part of your reporting routine.

Done with this step? Mark it complete to track your campaign progress.