FreeYour phone + a spreadsheetAbout 40 min
Make Images From Your Own Work
Each post gets a chart built from its own numbers and a few real photos from real jobs. You credit them and you keep the location data that belongs to them.
Why This Matters
The worst mistake is a stock photo of a smiling worker who has never seen your town. People feel it, and it says nothing a competitor cannot also say. A chart from your own 20 jobs and a photo from your own truck cannot be copied.
✓ How To Do It
- Pick the one number in your post that matters most. Put it in a sheet and make a simple bar chart with the free charts in Google Sheets or any spreadsheet.
- Label it in plain words. Title, axis names, units and a source line, like based on our last 20 jobs in 2026. Use large text so it reads on a phone.
- Export it as an image. Write alt text that says what the chart shows, with the key number in it.
- Take two or three real photos for the body. Shoot sideways in daylight. Show the work, the tools and the result. Make sure nobody in the shot is a stranger.
- Use the original file from your phone. Do not send it through an app that strips its data. Location data in a photo shot at your shop or a public place is useful, so keep it.
- For a photo at a customer's home, remove the location unless they said yes. The privacy lesson, Handle Privacy the Plain Way, covers what to blur.
- After resizing, check the file still carries its data. On a Mac, open it in Preview and use the Inspector. Any free exif viewer works too.
- Credit the photographer in the caption. Also put the creator name and copyright notice into the photo's metadata. Google reads those fields.
- Name files in plain words, shrink them to fit the page, and let the ones below the first screen load on scroll. See Test Speed the Real Way.
Done WhenOne post with a chart from its own numbers, two real photos, credit lines, and a screenshot of a photo's data showing the creator field.
Reference List
Sources
Tips & Pitfalls
- Never pass stock photos or AI images off as your crew, your truck or your work.
- Do not use a photo or logo you have no right to, even from a customer's social page.
- One real photo with a true caption beats six pretty ones.