Module 7 · Lesson 2 of 5
FREE · Google search⏱ ~30 min
Write content briefs from the SERP
Build a brief for each piece by studying what already ranks.
Why this matters
A brief grounded in the live results keeps every piece aimed at what Google actually rewards, so you don't write blind.
✓ How to do it
- Search the target keyword and open the top 5 results.
- Note common sections, questions, and word count.
- List 'People also ask' questions to answer.
- Write a brief: title, headings, key points, target keyword.