FreeYour phoneAbout 30 min
Fix What Shows on the First Phone Screen
The first screen is what shows before anyone scrolls. On a phone it is small. It has to answer three questions fast. What do you do, where, and how do I reach you.
Why This Matters
Most local visitors come on a phone, and many leave in seconds. The worst first screen is a big photo, a slogan and no phone number. The visitor cannot tell what you do, so they hit back and call the next result.
✓ How To Do It
- Open your home page on a real phone. Do not scroll. Take a screenshot.
- Look at the screenshot for three seconds, then cover it. Write down what you remember. If you cannot name the trade and the city, rewrite the top.
- Write the main heading in plain words. Say the trade and the place, like Brake Repair in Long Beach. No slogans.
- Put one short line under it. Say who it is for and one fact the visitor can check, like years since you started or a license number you can show.
- Put the main button under that line. Make it say what happens, like Call Now or Get a Quote. Show the phone number as text near it.
- Put the logo and one small menu button at the top. Do not put a row of ten links on a phone.
- Keep text at 16 pixels or larger. Keep dark text on a light background so it can be read in sunlight.
- Do not put words over a busy photo. If you want a photo, put it under the button or beside the text.
- Take a new screenshot. Show it to one person who does not know the business. Ask what you do and what to tap. Fix what they miss.
Done WhenSave the before and after phone screenshots, plus the name of the person who read the new top screen and what they said you do.
Reference List
Sources
Tips & Pitfalls
- Check the page on a small phone too. Your own phone may be larger than your customers' phones.
- Use a real photo of your own work. A stock photo of a smiling crew you do not have is a fake, and it burns trust.
- Do not stack a pop up on top of the first screen.