Module 4 · Lesson 5 of 6
FREE · Google search + your map⏱ ~30 min
Find content gaps
Spot strong-intent searches you have no page for yet.
Why this matters
Gaps are rankings competitors capture and you don't. Each one is a clear page worth building.
✓ How to do it
- Compare your keyword map against competitor topics from the audit phase.
- List valuable queries with no matching page on your site.
- Prioritize gaps by intent and how directly they lead to revenue.