FreeYour CMSAbout 20 min
Optimize Images
Give every image descriptive alt text and file names.
Why this matters
Alt text helps image search and people using screen readers. Descriptive file names hand Google extra free context about the page.
✓ How to do it
- Rename files before upload (red-brake-pad-replacement.jpg, not IMG_1234.jpg).
- Write alt text that describes the image and includes the keyword where it fits.
- Compress images (WebP is a good choice) so they don't slow the page.
- Geotag your photos. Look up the latitude and longitude of the area the photo shows with a free geocoder, then write it into the photo's GPS data before you upload.
- Check the tags survive. Resizing or converting a photo often strips its GPS data, so geotag the final file, not the original.
Done whenImages on target pages have descriptive file names, alt text and GPS data, and are compressed.
From the field. Supercanic, Hemet, CA
The Supercanic site uses 18 real photos from our own bays instead of stock. Before any job photo goes live we check every frame for license plates and faces. A phone photo taken in a customer's driveway also stores their exact location, so we remove that first. If you geotag a photo, use the town or area you serve, never the customer's address. A real photo of your work beats a stock photo, as long as it doesn't give away a customer's car, face or home.

