Module 3 · Lesson 6 of 7
FREE · Niche directories⏱ ~30 min
Add industry-specific directories
A niche directory sends a stronger relevance signal than a general one because everyone listed is in your field — and its visitors are already looking for exactly what you sell.
Why this matters
Relevance is a ranking multiplier. One good industry directory can be worth several generic ones.
✓ How to do it
- Search for directories specific to your trade using the operators below.
- Check any trade association you belong to for a member directory.
- Claim a listing on each relevant one with your master NAP.
Reference list
How to find them:
- Search “[your industry] directory”
- Search “[industry] association directory”
Examples by industry:
- Auto / mechanic: RepairPal, Mechanic Advisor, ASE locator
- Home services: Angi, Houzz, Porch, BuildZoom
- Restaurants: TripAdvisor, OpenTable, Zomato
- Health: Healthgrades, Zocdoc, Vitals
- Legal: Avvo, Justia, FindLaw
- Real estate: Zillow, Realtor.com profiles