Build a Topical Cluster Map
Plan a pillar page plus the supporting articles that link to it.
This lesson has a paid link. We earn a commission if you buy through it, at no extra cost to you. Every step still works with the free tools. How we handle paid links.
✓ How to do it
- Pick a core topic that maps to a money page (the pillar).
- List 6 to 12 sub-topics people search around it (the cluster).
- Plan internal links so every cluster article links up to the pillar.
- Put these on your content calendar.
Give Claude your pillar topic and keyword list, and ask it to group the keywords into cluster articles. Keep the groups that match real searches.
Try ClaudePaid link. We earn a commission if you buy through it. It costs you nothing extra.
Not needed to finish this step. Every step works with the free tools above.
C&S Locksmith's 29 service pages sit in four clusters. Residential has 8, Automotive 6, Commercial 8 and Emergency 7. Each cluster has a hub page that links down to its services. The video shows how we plan a site like this for any trade.
