FreeYour own effortAbout 120 min
Build a Linkable Asset
Create something so useful that other sites link to it without being asked. It could be a tool, a data study, or a complete guide.
Why this matters
It's the only tactic that works on its own over time. Build it once and earn links for years.
✓ How to do it
- Pick an asset type from the ideas below that fits your audience.
- Make it the best of its kind in your niche.
- Promote it once to kick-start the first links.
- Update it now and then to keep it worth linking to.
Done whenThe asset is live and has been pitched to at least 5 sites.
Reference list
Asset ideas that earn links
- A free calculator or estimator
- Original survey data or a small study
- The go-to checklist or template
- A local resource / 'best of' guide
- An interactive tool or map
From the field. MechanicRank, All 50 states
MechanicRank's repair cost guides give real price ranges by vehicle and state. That is the kind of page people bookmark and share. Ironbridge Roofing did the same thing with a free 22 lesson roofing course with nothing to sign up for. A useful free resource earns links no email pitch can.
