Module 5 · Lesson 5 of 7
FREE · Your CMS⏱ ~40 min
Build internal links
Link from your strong existing pages to the pages you want to rank.
Why this matters
Internal links pass authority you already have to priority pages — and you control them completely, for free.
✓ How to do it
- Identify your highest-authority pages (most traffic or links).
- Add contextual links from them to your priority pages.
- Use descriptive anchor text containing the target keyword.
- Avoid generic 'click here' anchors.