FreeThis moduleAbout 15 min
Compare Against Your Baseline
Measure this month against your starting line.
Why this matters
Growth only means something next to where you started. The baseline comparison is the whole story.
✓ How to do it
- Work out the change in each metric since your baseline.
- Note the percentage growth.
- Find which efforts drove the movement.
Done whenThe change from baseline is worked out for every metric, in numbers and percent.
From the field. Abba Bail Bonds, California statewide
Abba Bail Bonds' Sacramento line took 11 calls in January 2023 and 93 in January 2024, a 745% year over year gain. Overall calls went from about 115 a month in December 2021 to about 600 a month in late 2023, from SEO and paid ads together. Those comparisons only exist because call tracking was running on day one.
