Module 9 · Lesson 3 of 11
FREE · Google + Google Alerts⏱ ~30 min
Turn brand mentions into links
People already write about you without linking. Convert those mentions to links.
Why this matters
The mention and relationship already exist, so a short polite email asking for a link is the highest-converting tactic there is.
✓ How to do it
- Find mentions with the searches below.
- Set a free Google Alert for your brand to catch future ones.
- Email the author: thank them, ask if they'll link the mention to your site.
Reference list
How to find mentions:
- Search “your brand” -site:yourdomain.com
- Set a free Google Alert for your brand name
- Check who tags you on social