Design Every Part of the Site With a Reason

✓ How To Do It

1. Get the free book Built to Ring as a PDF. Read Chapter 1 and Chapter 2 first. They take about twenty minutes.
2. Open your home page on a phone. Name the one thing a visitor sees first. If you cannot name one thing, pick one photo or video and cut the rest from the top.
3. Take your brand color from your logo file, not from your old site. Make a darker shade of it for buttons and links so white text on it stays easy to read.
4. Use one plain font for the whole site. Remove any font that looks like a costume, like western, comic, handwriting or very tall and narrow letters.
5. Bring every bit of text up to at least 14.5 pixels. Run a free contrast checker on your lightest text. Anything under 4.5 to 1 gets darker.
6. Swap stock photos of people for real photos of your crew and your work. Check job photos for plates and faces first.
7. Find anything that slides sideways, like a slider or a swipe row. Turn it into a grid that wraps down the page.
8. Make one button loud and one quiet on every screen. Use plain labels like Call Now and Get a Quote, the same on every page.
9. Run the checklist at the back of the book on your site. Fix the first line that fails, then the next.