Email Rules for Outreach That Stays Legal

✓ How To Do It

1. Do not text people who never asked for texts. Federal rules treat marketing texts as needing prior express written consent, so cold texting is off the table. Read the rule once so you know why.
2. Send email only to a business address that the owner publishes for business contact. One person, one real reason, one clear offer.
3. Follow the federal email law. Use a truthful subject line, show a valid postal address, and honor every opt out within 10 business days. The law covers commercial email, including business to business.
4. Put a plain unsubscribe line in every email, even a short one. Then keep a stop list in a sheet with the address and the date. Check the sheet before every send.
5. Do not send from your personal Gmail. Use a proper sending service on your own domain, and set up SPF, DKIM and DMARC first. See the email authentication lesson.
6. Send slowly. Ten to twenty a day at random times is plenty at the start. Never send a whole list in one burst.
7. Write each email by hand around one real thing you saw on their site. A template with a name swapped in reads like spam and gets treated like spam.
8. Follow up once, then stop. If there is no reply after two emails, put them on a rest list and leave them alone.
9. Watch your replies for the words stop, remove and unsubscribe. Add those people to the stop list the same day, and reply once to say it is done.