Put the Answer First, Then Go Deep

✓ How To Do It

1. Write the page title as the question the customer asked. If the title is a question, keep it in sentence case.
2. Under the title, write the answer in one or two plain sentences. Include a real number if you have one. Example shape, most jobs run this range and take about this long.
3. Right after it, add an at a glance box with three to five short lines. Put in the price range, the time, what changes the price and when to call right now. Make it real HTML text, not an image, so people and search tools can read it.
4. Put the phone button within one thumb reach of that box. A caller is the goal.
5. Now build the depth below. Use headings that are the next questions a reader asks, in the order they ask them. Cover cost first, then process, then risks, then how to choose someone.
6. If you use a table, make sure it stacks into short rows on a phone. Open it on your own phone and check that nothing needs a sideways swipe.
7. End with a clear next step and your phone number.
8. Run the phone test. Open the page, scroll nothing, and read only the first screen. Ask someone else if they can say the answer back to you. If not, rewrite the top.
9. For the longer version of this idea, see Write Answer Blocks AI Can Quote.