Module 4 · Lesson 4 of 6
FREE · A spreadsheet⏱ ~30 min
Map keywords to URLs
Assign one primary keyword to each target page.
Why this matters
One keyword per page prevents your own pages competing with each other (cannibalization) and makes every optimization decision obvious.
✓ How to do it
- Create a column mapping each priority keyword to a single URL.
- If two keywords are near-identical, combine them onto one page.
- Flag keywords with no matching page — those become new pages.
- This sheet drives the entire On-Page phase.