The rule: relevance beats volume

Before chasing links, internalize the one rule that keeps you safe and effective.

Why this matters

A link's value comes from the linking site's relevance and trust, not the count. One link from a respected industry or local site outweighs a hundred spammy ones — and chasing cheap volume can get you penalized.

✓ How to do it

Set a quality bar: would you want this site's link if Google didn't exist?
Prioritize relevant, real, trusted sites.
Never buy bulk links or use link farms.
Favor editorial links you earn over links you place.

Done with this step? Mark it complete to track your campaign progress.