FreeYour CMSAbout 45 min
Show Who Is Behind the Site
Google's guidance asks three questions of every page. Who made it, how, and why? Answer them in plain sight.
Why This Matters
Search engines and AI tools prefer sources they can trust. A named expert with real credentials and real photos beats an anonymous page, and customers trust it more too.
✓ How To Do It
- Build a real About page. Say who owns the business, how long you've done this, licenses, certifications, and service area.
- Add a short author or expert box to guides, with name, photo, role, and credentials.
- Use your own photos of your team, trucks, shop, and finished work instead of stock images.
- Show license and registration numbers where your trade has them.
- Make contact details easy to find on every page, including phone, address or service area, and hours.
- Link your About page to your Google Business Profile and main social profiles.
Done WhenThe About page and author boxes are live with real names, photos and checkable credentials.
Tools For This StepGoogle on helpful, people-first content
Tips & Pitfalls
- Don't invent credentials or reviews. Everything on the page should be something a customer could check.
Take PartClickflame YouTube
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