FreeYour CMSAbout 25 min
Write Meta Descriptions
The gray snippet under your title in search results.
Why this matters
It doesn't rank you directly. But a description that promises the answer wins more clicks from the same spot.
✓ How to do it
- Write about 150 characters that sum up the page and promise value.
- Include the keyword naturally.
- Add a call to action.
- Make each one unique.
Done whenEvery target page has a unique description of about 150 characters.
Tools for this stepScreaming Frog SEO Spider
From the field. ABC Lock and Safe, Portland, OR
The live description on ABC Lock and Safe's Gresham page reads "Need a locksmith in Gresham? ABC Lock and Safe drives out 24/7, typically in 25 to 35 min. Lockouts, rekeys, lock repair and safes. Call (503) 766-5541." It answers the question, gives a real arrival time, lists the jobs, and ends with the phone number.
