Module 5 · Lesson 2 of 7
FREE · Your CMS⏱ ~25 min
Write meta descriptions
The grey snippet under your title in search results.
Why this matters
It doesn't rank you directly, but a description that promises the answer wins more clicks from the same position.
✓ How to do it
- Write ~150 characters that summarize the page and promise value.
- Include the keyword naturally.
- Add a call to action.
- Make each unique.